Creative Fern

The Goal:
To create a visual identity for arts and nature-based wellbeing facilitators; Creative Fern. The identity should feel nurturing and confident yet not too feminine or decorative.

The Challenges:
To design a logo that nods towards growth, and evolving. To balance it in feeling nurturing yet unisex and confident.

The Outcome:
A logo with movement that combines being held alongside being released.

The Impact:
A versatile visual identity that shows confidence for presenting to funders, yet feels safe and has depth.

Partners: Creative Fern
Services: Visual identity, logo design.