Bike Life

Sustrans is a UK charity working for and with communities, helping them come to life by walking, wheeling and cycling to create healthier places and happier lives for everyone. Their project, Bike Life was the UK's biggest cycling survey in existence at the time. Joining Sustran's in-house designer, my role was to assist in designing the seven reports and preparing them for print.

The Goal:
To create seven data-heavy reports that tell a story in an accessible way. Reports need to represent the cities positively and yet influence policymakers to make changes.

The Challenges: 
Working in partnership with several councils, researchers and environmental NGOs to represent their hard work whilst aligning with Sustran's established branding and tone of voice.

The Outcome:
A cohesive template for each report was widely acclaimed by the press and councils.

The Impact:
Bike Life has now received funding to develop further reports for more cities with bi-yearly reviews, and policymakers are listening.

Partners: Working alongside Sustrans on a freelance contract.
Services: Print design, infographics, social media visuals.