good grief Festival

Good Grief is an online virtual festival that aims to unite people to find support and healing through grief via educational webinars and shared experiences. Working with Wild Thing Productions, I collaborated on the website UI and branding.

The Goal:
To enhance the Good Grief brand with an evolved and accessible website. To promote the festival events during 2020 and its new channel; the Grief Channel.

The Challenges: 
Designing for a delicate emotional topic that enables users to feel accepted and united. 

The Outcome:
A subtle, inoffensive brand with a clear call to action and good accessibility. 

The Impact:
The online festival is still strong today with rave reviews and user loyalty. The brand still uses its original branding as it still meets the needs of its audience.

Partners: Wild Thing Creative, illustrator
UI design, logo, social media visuals, print design